Last modified: September 5, 2024

Privacy Policy

This Privacy Policy describes the policies and procedures of CModel Data, Inc. (“CModel,” “we,” “our,” or “us”) on the collection, use and disclosure of your information in connection with your use of our SAAS application’s revenue analytics, including all related features, content we offer, and our website at www.cmodel.io (collectively the “Services"). We receive information about you from various sources, including: (i) if you register for an account on our Services, through your user account (your “Account”); (ii) your use of the Services generally; and (iii) if you simply visit our website at www.cmodel.io (together with its subdomains, Content, and Marks, the “Website”). When you use the Services, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Throughout this Policy we may occasionally refer to you as the “User.”

WHAT DOES THIS PRIVACY POLICY COVER?

In Short: This Privacy Policy covers the treatment of Personal Information gathered when you are using or accessing our Services.

We are committed to protecting your Personal Information and your right to privacy. Throughout this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked with an individual or household. These include information such as full name, postal address, e-mail address and/or telephone number, and if applicable usage data such as your IP address. Such is the data we collect (hereafter “PI”) when you visit the Services.

Here we seek to explain to you in the clearest way possible what PI we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of our Services. Otherwise, if you have any questions or concerns about this Privacy Policy, or our practices with regards to your PI, please contact our Privacy Officer at privacy@cmodel.io.

Please read this Privacy Policy carefully as it will help you make informed decisions about sharing your PI with us.

This Privacy Policy does not apply to the practices of third parties that we do not own or control (each a "Third Party Service Provider") that you elect to access through our Services or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third Party Service Providers that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Service Providers. We encourage you to carefully review the privacy policies of any Third Party Service Providers you access.

That said, we do exchange PI with our Service Providers. “Service Providers” are defined as companies or organizations with whom we have a contractual relationship in connection with fulfilling our Services to you (our “Service Providers”).

WHAT INFORMATION DO WE COLLECT AUTOMATICALLY FROM YOU?

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you use our Services.

We automatically collect certain information when you visit, use or navigate the Services that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked with you or your household. This information may not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

The technologies we use for this automatic data collection may include:

WHAT INFORMATION IS COLLECTED FROM OTHER SOURCES?

In Short: We may collect limited data from our Service Providers, public databases, marketing partners, and other outside sources.

We may obtain PI about you from other sources, such as public databases, from our Service Providers, and other Third Party Service Providers. Such Third Party Service Providers are neither part of our Services nor a Service Provider with whom we have a contractual relationship. All PI that you provide on or to such Third Party Service Provider or that is collected is provided directly to the controller, owner or operator of said Third Party Service Provider and is subject to the owner’s or operator’s privacy policy. We do not monitor or control any data you provide to Third Party Service Providers. To that end, we are not responsible for the content, privacy or security practices of a Third Party Service Provider. To assure the protection of your PI, we recommend that you carefully review the privacy policies of any Third Party Service Provider you access, as you assume the risk of providing any information to said provider.

WITH WHOM DO WE SHARE DATA?

In Short: We may share your PI with our Service Providers.

Any PI collected may be shared with our Service Providers. Following is a list of the Service Providers with whom we share information as of the date of this Policy. Please check this Privacy Policy regularly for updates on other Service Providers that may be added to our Services or contact us at privacy@cmodel.io for the most recent list of Service Providers with whom we are legally or contractually obligated to share your information to facilitate your use of the Services.

Google Cloud

We use Google Cloud as a data center, in addition to the below noted specific Google services. Their Privacy Policy can be found at Privacy Policy – Privacy & Terms – Google.

Google Web Fonts

For uniform representation of fonts, the Website fonts are provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our websites.

Google Analytics

We use Google Analytics, a web analysis service of Google Inc. on our Website. Google Analytics is a web analysis tool with the help of which we analyze the interaction of the visitors with our Website and thus are able to improve our Website for you further. Google Analytics also uses Cookies, as they were in principle described in more detail above. We have a legitimate interest in analyzing user behavior to optimize both the Website and its advertising. The information saved by the Cookies includes, for instance, the time of the Website visit, the frequency with which the visitor has called up the Website, and from where the visitor has accessed the Website. You can prevent the saving of the cookies by Google Analytics by a corresponding setting in your browser software; however, reference should again be made to the fact that in this case you may not be able to use all functions of our Website.

Amazon Web Services

We use Amazon Web Services (AWS) as one of our global data centers. Their Privacy Policy can be found at AWS Privacy.

Hubspot

We use Hubspot as our CRM to manage our sales pipeline. Their Privacy Policy can be found at HubSpot Privacy Policy.

HOW DO WE USE INFORMATION WE COLLECT?

In Short: We do not sell or trade your Personal Information, but we do share it with our Service Providers to provide the Services.

How we use information we collect depends on what Services you use, how you use them, and on any preferences you may have communicated to us. Below we list specific purposes of using information about you.  

On the whole, we may store the following categories of information that could be considered PI:

You may permanently delete the persisted data by using one of the following methods:

DO WE STORE INFORMATION OF CHILDREN?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect or solicit PI from anyone under the age of 18. If you are under 18, please do not attempt to register for the Services or send us any of your Personal Data. If we learn that we have collected Personal Data from a child under age 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us PI, please contact us at privacy@cmodel.io.

WHAT PUBLIC INFORMATION ABOUT YOU AND YOUR ACTIVITY ON THE SERVICES CAN OTHERS VIEW?

In Short: Information you post about you on our Services may be viewed by others who access the Services.

Information you choose to include in your profile, or any PI you share about yourself on a user forum we may create, may be viewed by others who access the Services. This includes information you choose to provide openly, including your username, contact name, information about yourself, and links to your websites or social media profiles, which may be displayed to other users to facilitate user interaction within the Services. We will not directly reveal user email addresses to other users. Individuals reading such information may use or disclose it to other individuals or entities without our control and without your knowledge, and search engines may index that information. We therefore urge you to think carefully about including any specific information you may deem private in content that you create or information that you submit through the Services.

WHAT INFORMATION IS DISCLOSED FOR OUR PROTECTION AND THE PROTECTION OF OTHERS?

In Short: We may have to share your PI if legally required to do so.

We reserve the right to access, read, preserve, and disclose any information as we reasonably believe is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce this Privacy Policy, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

WHAT CHOICES DO CALIFORNIA RESIDENTS HAVE REGARDING THEIR INFORMATION?

In Short: If you are a California resident, you have several options to control and manage the amount of PI you share with us.

In the following paragraphs, we seek to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA). Any terms defined in the CCPA and CPRA have the same meaning when used in this Privacy Policy.

Information We Collect

We collect information as defined under California law that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device, which we have been referring to as PI in this Policy. PI does not include:

In particular, we will collect or have collected over the past twelve (12) months through our Services the following categories of PI from California Users:

Categories of Personal Information We Collect

Category A: Identifiers A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. Status: Collected - YES

Category B: PI Categories Listed in California Customer Records Statute (Cal. Civ. Code § 1798.80(e))A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.Note: Some PI included in this category may overlap with other categories.Status: Some overlap - YES

Category C: Protected Classification Characteristics Under California or Federal LawAge (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).Status: Collected - NO

Category D: Commercial InformationRecords of personal property, products or Services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.Status: Collected - NO

Category E: Biometric InformationGenetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.Status: Collected - YES

Category F: Internet or Other Similar Network ActivityBrowsing history, search history, information on a consumer's interaction with a website, Services, or advertisement.Status: Collected - YES

Category G: Geolocation DataPhysical location or movements.Status: Collected - YES

Category H: Sensory Data Audio, electronic, visual, thermal, olfactory, or similar information. Status: Collected - YES

Use of PI

In addition to the specific uses noted in the Privacy Policy, we may generally use or disclose the PI we collect for business purposes, including:

Sharing PI for a Business Purpose

In the preceding twelve (12) months, CModel has disclosed the following categories of PI for a business purpose:

Your Rights and Choices as a California Resident

The CCPA and CPRA provide consumers (California residents) with specific rights regarding their PI. This section describes your rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your PI over the past 12 months, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights below), we will disclose to you:

Deletion Request Rights

Subject to certain exceptions under the law, you have the right to request that we delete any of your PI that we collected from you and retained. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights below), we will delete (and direct our Service Providers to delete) your PI from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our Service Providers to:

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us at privacy@cmodel.io. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your PI. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. We will only use PI provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. Unless permitted by the law, we will not do any of the following based on the exercise of your rights:

Other California Privacy Rights

We do not track users over time and across our Services; therefore, we do not respond to Do Not Track signals. California Civil Code Section § 1798.83 permits website users that are California residents to request certain information regarding the disclosure of personal data to third parties for direct marketing purposes. To make such a request, please contact us at privacy@cmodel.io.

WHAT HAPPENS WHEN THERE ARE CHANGES TO THIS PRIVACY POLICY?

In Short: We may update this Privacy Policy from time to time, so you should review it periodically for updates or review it if you receive a notice of update from us.

The effective date of this Privacy Policy appears at the top of this page. However, we may update this Privacy Policy from time to time. It is our practice to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat your PI, we will notify you by email to the email address specified in your account or through a notice on the Services home page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Services and this Privacy Policy to check for any changes.

WHAT IF I HAVE QUESTIONS OR CONCERNS?

If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to privacy@cmodel.io or by mail at 1500 1st Ave N, Birmingham, AL 35203. We will make every effort to resolve your concerns.